# 2.2. Instructions for installing TikTok Pixel
**TikTok Pixel** is a JavaScript code snippet that you can add to your website to track visitor behavior, measure the effectiveness of TikTok ads, and optimize ad campaigns to increase conversion rates. It functions similarly to tools like Facebook Pixel or Google Analytics for tracking and analysis.
To add TikTok Pixel to your landing page, follow these steps:
#### **Step 1:** Log in to **TikTok Ads Manager** → **Tools** → **Events**.
#### **Step 2:** Click "**Connect data source**" → **Web** → **Next**.
#### **Step 3:** Paste the URL of your landing page → **Next**.
#### **Step 4:** Choose the connection method "**Manual Setup**" → **Next**.
#### **Step 5:** Select the setup method "**TikTok Pixel + Events API**" → **Next**.
#### **Step 6:** Set up Pixel + Events API:
**1.** **Name** Your Pixel → **Create**.
{% hint style="info" %}
***Note:** All events sent to this Pixel code will be displayed in this Pixel. You should create a Pixel name that matches your website or domain name. The maximum length, including spaces, is 128 characters.*
{% endhint %}
**2. Copy** the Base Code → **Next.**
To add the base code to your landing page: Go to the **Editor** (Edit) page of your landing page → Select the **"Setting"** icon → **Code** **JavaScript/CSS** → Paste the base code in the **"Start of `` tag"** section and save it.
Alternatively, you can take the **"Pixel ID"** from the TikTok Pixel code and add it to the Editor of your landing page → Select the **"Setting"** icon → **Tracking Code** → Paste **"Pixel ID"** into the **"TikTok Pixel ID"** field and save it.
**3.** Follow the instructions provided.
**4.** Click **"Finish"** to finish setting up **"Pixel + Events API"**.
