2.2. Instructions for installing TikTok Pixel
Last updated
Last updated
TikTok Pixel is a JavaScript code snippet that you can add to your website to track visitor behavior, measure the effectiveness of TikTok ads, and optimize ad campaigns to increase conversion rates. It functions similarly to tools like Facebook Pixel or Google Analytics for tracking and analysis.
To add TikTok Pixel to your landing page, follow these steps:
1. Name Your Pixel → Create.
2. Copy the Base Code → Next.
To add the base code to your landing page: Go to the Editor (Edit) page of your landing page → Select the "Setting" icon → Code JavaScript/CSS → Paste the base code in the "Start of <head>
tag" section and save it.
Alternatively, you can take the "Pixel ID" from the TikTok Pixel code and add it to the Editor of your landing page → Select the "Setting" icon → Tracking Code → Paste "Pixel ID" into the "TikTok Pixel ID" field and save it.
3. Follow the instructions provided.
4. Click "Finish" to finish setting up "Pixel + Events API".