ShopOne
English
English
  • WELCOME TO SHOPONE
  • I. OVERVIEW OF LANDING PAGES
    • 1. Overview
    • 2. What is a Landing Page?
    • 3. The Difference Between a Website and a Landing Page
    • 4. Types of Landing Pages
    • 5. Designing an Impressive Landing Page
  • II. INSTRUCTION FOR CREATING A LANDING PAGE FROM A TO Z
  • III. CREATING A LANDING PAGE WITH SHOPONE
    • 1. Dashboard Page
      • 1.1. Switching Workspaces
      • 1.2. Notifications
      • 1.3. Language
      • 1.4. Create a New Landing Page
      • 1.5. Search for Landing Page
    • 2. Actions with Landing Page
      • 2.1. View Landing Page Details
      • 2.2. Backup Data
      • 2.3. Landing Page Editor
      • 2.4. Rename
      • 2.5. Duplicate
      • 2.6. Export file
      • 2.7. Delete
    • 3. Features in the Dashboard
      • 3.1. Template
      • 3.2. Form Data
      • 3.3. Domains
      • 3.4. Settings
      • 3.5. Account
  • IV. Domain Setup
    • 1. Definition of a Domain
    • 2. Connecting your domain on ShopOne
      • 2.1. Connecting your domain to the ShopOne Cloud DNS platform
      • 2.2. Connecting your domain to the WordPress platform
    • 3. Pointing your domain to ShopOne
      • 3.1. Pointing your domain to ShopOne
      • 3.2. Check DNS
    • 4. Pointing a domain from some popular domain providers
      • 4.1. Pointing a domain from GoDaddy
      • 4.2. Pointing a domain from PA Viet Nam
      • 4.3. Pointing a domain from Nhan Hoa
      • 4.4. Pointing a domain from NameCheap
      • 4.5. Pointing a domain from Mat Bao
      • 4.6. Pointing a domain from Name.Com
      • 4.7. Add a domain to CloudFlare
      • 4.8. Pointing a domain from CloudFlare
  • V. BASIC SETUP TOOLS FOR THE LANDING PAGE
    • 1. Top Bar
      • 1.1. Save
      • 1.2. Preview
      • 1.3. Publish
      • 1.4. Help: Keyboard shortcuts
      • 1.5. Undo and Redo
      • 1.6. Choose Interface
    • 2. Sidebar
      • 2.1. Layers
      • 2.2. Popups
      • 2.3. Widgets
      • 2.4. Section
      • 2.5. Page background
      • 2.6. Settings
    • 3. Quick Setup Bar
      • 3.1. Content Editor
      • 3.2. Design Editor
        • ID CSS
        • Align
        • Size
        • Display on
        • Styles
        • Typography
        • Border
      • 3.3. Advanced Editor
        • Event
        • Animation
        • Desktop/Mobile sync design
        • Position type
        • Custom advance
      • 3.4. Duplicate
      • 3.5. Move
      • 3.6. Delete
      • 3.7. Help
  • VI. BASIC ELEMENTS
    • 1. Section
    • 2. Basic Widgets
      • 2.1. Text
      • 2.2. Button
      • 2.3. Container
    • 3. Media Widgets
      • 3.1. Image
      • 3.2. Slider
      • 3.3. Gallery
      • 3.4. Video
      • 3.5. Shape
    • 4. Business Widgets
      • 4.1. Forms
      • 4.2. Auto Number
      • 4.3. Countdown
      • 4.4. Lucky spin wheel
      • 4.5. Notify
    • 5. Advanced Widgets
      • 5.1. Accordion
      • 5.2. Tabs
      • 5.4. HTML Code
  • VII. TRACKING AND MEASURING THE LANDING PAGE
    • 1. Setting up SEO & Social page descriptions
    • 2. Tracking and Conversion Code
      • 2.1. Instructions for installing Facebook Pixel on a Landing Page
      • 2.2. Instructions for installing TikTok Pixel
      • 2.3. Instructions for installing Google Analytics on a Landing Page
      • 2.4 Instructions for installing Google Ads code on a Landing Page
      • 2.5. Instructions for adding Google Tag Manager code on a Landing Page
  • VIII. EXTENDED FEATURES
    • 1. Instructions for creating a "Call Now" button or linking to a Contact Page
    • 2. Instruction for changing Landing page design mode from Mobile Only to Responsive
    • 3. Animation page
      • 3.1. Snow Animation
      • 3.2. Firework Animation
Powered by GitBook
On this page
  1. I. OVERVIEW OF LANDING PAGES

4. Types of Landing Pages

When creating a landing page for a business, it is essential to define the objectives of the landing page with clarity to select the most suitable type.

  • Sale landing page

The primary goal is to encourage purchasing behavior. This page provides detailed information about the product or service, its benefits, and special offers. It often includes persuasive elements such as customer reviews, real-life testimonials, and promotional programs. The ultimate goal is to prompt users to fill out their information and complete the purchase directly on the page.

  • Lead generation landing

The goal is to collect potential customers' contact info, usually their name, email, and phone number. In return, customers receive value such as an ebook, discount code, or free service. This page helps build a customer database for future marketing.

  • Click-through page

The goal is to guide users to the next action. It's usually a shift from learning to making a transaction. These landing pages have concise, persuasive content. It aims to get users to click the call-to-action (CTA) button to reach the purchase or registration page.

Previous3. The Difference Between a Website and a Landing PageNext5. Designing an Impressive Landing Page

Last updated 7 months ago