# 4. Types of Landing Pages When creating a landing page for a business, it is essential to define the objectives of the landing page with clarity to select the most suitable type. * **Sale landing page** The primary goal is to encourage purchasing behavior. This page provides detailed information about the product or service, its benefits, and special offers. It often includes persuasive elements such as customer reviews, real-life testimonials, and promotional programs. The ultimate goal is to prompt users to fill out their information and complete the purchase directly on the page. * **Lead generation landing** The goal is to collect potential customers' contact info, usually their name, email, and phone number. In return, customers receive value such as an ebook, discount code, or free service. This page helps build a customer database for future marketing. * **Click-through page** The goal is to guide users to the next action. It's usually a shift from learning to making a transaction. These landing pages have concise, persuasive content. It aims to get users to click the call-to-action (CTA) button to reach the purchase or registration page. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shopone.io/english/overview-of-landing-pages/types-of-landing-pages.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.