2.4 Instructions for installing Google Ads code on a Landing Page

The conversion tracking feature of Google Ads lets you know what happens after a customer clicks on your ad – whether they made a purchase, subscribed to a newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these actions are called conversions. (According to Google Ads Support)

To track conversions on your landing page and record them in Google Ads, you just need to follow these steps, mainly need to get the basic ID codes, without having to deal with complex code:

Step 1: Log in to your Google Ads account to get the Google Ads ID and conversion label.

Step 2: Go to the Editor of your landing page -> Select the Setting icon → Tracking Code.

Paste the Google Ads ID into the Google Ads ID field and save it.