> For the complete documentation index, see [llms.txt](https://docs.shopone.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shopone.io/english/overview-of-landing-pages/the-difference-between-a-website-and-a-landing-page.md).

# 3. The Difference Between a Website and a Landing Page

While a website provides general and diverse information about a business or organization, allowing users to search for and access different pages, a landing page is usually a single page that focuses on a specific message or offer. Its sole goal is to prompt a specific call to action or maximize the conversion rate by persuading customers.