4. Types of Landing Pages

When creating a landing page for a business, it is essential to define the objectives of the landing page with clarity to select the most suitable type.

• Sale landing page

The primary goal is to encourage purchasing behavior. This page provides detailed information about the product or service, its benefits, and special offers. It often includes persuasive elements such as customer reviews, real-life testimonials, and promotional programs. The ultimate goal is to prompt users to fill out their information and complete the purchase directly on the page.

• Lead generation landing

The goal is to collect potential customers' contact info, usually their name, email, and phone number. In return, customers receive value such as an ebook, discount code, or free service. This page helps build a customer database for future marketing.

• Click-through page

The goal is to guide users to the next action. It's usually a shift from learning to making a transaction. These landing pages have concise, persuasive content. It aims to get users to click the call-to-action (CTA) button to reach the purchase or registration page.